Product designer / strategist

Rowan
Vale

I turn complex products into clear, useful experiences that people can learn quickly and return to often.

Based inRemote · GMT+8

Available forProduct teams with a hard problem

Contacthello@rowanvale.example

Selected work

01 / Outcomes

Atlas, a calmer operations desk

Lead product design · B2B logistics platform · 2024

Reframed a fragmented dispatch workflow into one prioritised workspace, giving operators a clearer way to spot risk and make decisions under pressure.

Field Notes, knowledge that travels

Design strategy and systems · Learning platform · 2022–23

Created the content model and interface language for a mobile-first learning product, balancing editorial warmth with a highly repeatable publishing system.

Experience

02 / Practice

Northline Product Studio

Senior product designer · 2023–present

  • Lead discovery, interaction design and prototyping for complex B2B products.
  • Partner with founders and engineers to turn uncertain briefs into shippable decisions.

Common Thread Digital

Product designer · 2020–2023

  • Designed responsive workflows across finance, learning and logistics accounts.
  • Introduced a lightweight critique practice that improved handoff clarity across a 12-person team.

Independent practice

Designer and researcher · 2018–2020

  • Worked directly with small teams on service blueprints, MVPs and brand-to-product translation.